The NBA and Abu Dhabi's Department of Culture and Tourism have announced a significant extension of their partnership, marking a new era for basketball in the Middle East. This deal will see the NBA continue to bring preseason games to Abu Dhabi, further cementing the city's status as a basketball hub in the region. But here's where it gets interesting: the partnership also involves the establishment of a new global academy in Abu Dhabi, specifically designed for top boys' players. This move is part of a broader strategy to enhance basketball participation and fandom in the UAE and the Middle East, with the NBA citing a 60% increase in participation and a 25% growth in the fan base since the annual preseason trips began in 2022. The NBA Global Academy will serve as the global hub for the NBA Academy program, offering an elite basketball development and academic program for high-school-age student-athletes from the UAE, the Middle East, and beyond. The academy will also provide basketball development opportunities for local girls, promoting gender equality in the sport. This partnership is particularly significant given the NBA's plans to launch a new league in Europe, with potential franchises like Manchester City showing interest. The DCT's deep ties to Manchester City and its commitment to diversifying the economy and inspiring the community further solidify Abu Dhabi's position as a key player in the global basketball landscape.
